Farm Marketing Resources

There are many farm marketing resources out there, and although this page lists a lot of them, there are a number of local resources available as well, and we cannot possibly know them all. If you are interested in purchasing local food or getting your farm or local market listed on the web, check out the resources on our

  • The publications on “…can guide agricultural business planning and help farmers manage the amount of risk in their enterprises. In addition, some of these farm marketing resources offer advice on diversifying, developing new markets and adding value to farm products to increase income.” Most publications are free. Categories include: Organic Marketing and Labeling; Direct Marketing Options; Value-added and Processing; Business Planning and Management; Funding; Risk Management; Other Marketing Topics; and Cooperatives. Their webpage also provides links to other marketing and business information.
  • provides a related to Marketing Strategies for Farmers and Ranchers. Their 230 page publication brings the business planning process alive to help today’s alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets lend a practical perspective and illustrate how real farm families set goals, researched processing alternatives, determined potential markets, and evaluated financing options. Blank worksheets help the reader develop a detailed, lender-ready business plan or map out strategies to take advantage of new opportunities.
  • The University of Missouri Alternatives Center has a great list of .
  • is a great resource with tons of information on different types of marketing from commodity sales, to wholesale, to direct markets, they cover the gamut.
  • is a fantastic community website that provides a searchable database of farms, farmers markets, restaurants, grocery stores and co-ops selling local farm products. Get your farm listed to sell direct or promote your CSA. Or use the site to find retail outlets in your area which buy local food.
  • The has a lot of data, and some good marketing resources
  • The is a good site to get more information about marketing organic products.
  • is a trade association dedicated to nurturing the farm direct marketing industry.
  • The has a website dedicated to the development and marketing of value added products
  • Tufts University’s offers a free 25 page .
  • The provides lots of great information and services for farmers and consumers.
  •  connects farms and families throughout Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady and Washington counties. You can search by distance or product and it has an “ask a farmer” feature as well. 
  • is a database connects markets and food sources from farm and fishery to fork. This is not a sales platform, but any farm can create a free profile.
  •  is a directory of food businesses serving the local community during the COVID-19 crisis. The goal is to connect those providing food (restaurants, farms, farm businesses, grocery stores) to community members who need food and ingredients during this unprecedented time.
Online Platforms for Direct Sales
 
Barn2Door is designed to increase farm sales with pickups, meetups, delivery or shipping and plans have features like invoices and order reminders. 
  •  includes many free resources
  • One-time $299-399 set up fee depending on package
  • Depending on the package, fees range from $69/month paid monthly; $59/month paid yearly to $119/month paid monthly; $99/month paid yearly
Software to manage and grow restaurant and wholesale sales, and farmers market sales. This software can accept mobile payments.
  • Three plan options ranging from $29/month to $99/month
A software to manage your farm CSA: schedule deliveries, membership management, schedule deliveries, and more. 
  • 2% of cost of delivery fee/month, only months when delivering and $100 min. 
This New York based company aids in direct sales by directly integrating their software into your website or hosting a website on their platform. 
  • The signup cost is $36. That covers the account fee for the first four months. After, $9/month, plus 1-2% of sales (depending on volume)
  • Responsive and personable tech support
Farmers Web helps farmers inform their buyers of product availability, handle orders, send invoices, keep track of payments, simplify customer interactions, and more.
  • Offers a free basic plan and an unlimited plan for $75/month
  • First month free when you upgrade from the basic plan 
Farmigo provides software for CSAs and Food Hubs. Their farm directory shows NY farmers using the service. 
  • Pricing is 2% of deliveries ($150 per/month minimum), only charged during months when you are delivering 
Build a website, host online sales, set-up deliveries and more through Graze Cart. They also have some free marketing resources, including a Marketing Makeover online course. 
  • $79/month as listed, but only $59/month if paid YEARLY in lump sum. All plans include the website starter guide for free.
  • Free 14 day trial
Harvie provides CSA members customized shares, flexible share sizes and flexible weeks. The software has customer-friendly features to aid farmers with the logistics of customized shares.
  • $500, one-time set-up fee with 90-day money back guarantee
  • $0 monthly payment; 7% transaction fee 
  • Contact for a demo and to work through a cost-benefit analysis with the team.
  • Starting point:
  • Growing or sourcing at least 95% of share from local producers
  • Minimum $25,000/year goal in sales
  • 5+ years growing experience
  • FSMA/GAP certifications suggested
CSA Management software to build local food communities by offering online payments for CSA shares, a website management platform, and CSA membership management. 
  • Free to try
Sales and business management tools for local food aggregators, distributors, and producers. In addition to their software, they offer some free advice in their .
  • Offers three plans ranging from $70/month to $450/month 
  • Refunds offered within 30 days of purchase
Founded 12 years ago, Local Food Marketplace serves 5,000 farmers in the U.S. and have a NYS office, with a big portion of their customer base on the East Coast. Their software helps you to plan, sell, and distribute local food, including features like planning production, harvest lists, packing lists, invoices, and payments.
  • Set-up $499-$999
  • Monthly $79-$149
Set up an online store and offer online home-delivery to your customers. They are offering a free  and a free option to build your own website. 
  • Offers a free trial
  • Three plans ranging from $14.99/month to $79.99/month
Appropriate for selling at a traditional farmers’ market with many other vendors or using a small email list to market produce off your farm, you can host a website for your farm on their platform.
  • Free set-up, no monthly fee
  • 3% of your completed sales are paid on your own schedule to the developer
Shopify is not a food or agriculture specific website, but it can be integrated into a Facebook page to create sales for farms who may have a Facebook page and not a website. Additionally, you can host stores as a website on Shopify. 
  • 90 day free trial due to COVID-19
  • Three monthly plans ranging from $29.99/month to $299/month
Currently being used in Otsego and Schoharie counties, these community partners host drop-sites where, on the designated exchange day during the morning hours, farmers deliver products that have been ordered; during the afternoon hours, customers pick up their orders. Farmers can , without transaction fees, and begin to upload their products, size, and quantity. 
 
Farmbrite is an online farm & livestock management system that provides a complete set of tools for planning, management, tracking, sales and reporting, allowing you to manage your whole agricultural business from seed-to-sale in one platform.
  • Free trial
  • $15 per month and up
 

Find more great farming resources at http://medxcycle.com/additional-farming-resources/